For the past couple of years cosmetics marketing has been gracious and effective at targeting customers--from Instagram sponsorships to sending Youtubers absurd amounts of makeup in order to get "randomly" featured in a Favorites video. Social media has been especially powerful in feeding this idea that you definitely have to have it right now. In turn, there are many makeup collection videos around that not only are fascinating but can make a professional makeup artist blush.
But not all of us are famous bloggers or jet-setting makeup artists. Some of us end with a huge selection of beauty products--lots of them used maybe twice, a few tucked away in boxes because of their sheer cuteness and only a few staples that we use every single day. About a year ago I found myself in that place, overflowing with lipstick that I seldom wore and eye shadow that was only used on special occasions. I realized it was all too much, and decided to take action. I started by giving away the items I realized could no longer be a part of my kit or else would go rancid. My sister, cousins and roommates got the better end of the deal here. I had three purges throughout the year, my collection was reduced to a quarter of what it once was.
Then, I discovered tags like #projectpan and #projectfinishit where people were determined to use the makeup they already own instead of going starry eyed and throwing money at whatever was new at the moment. The collective effort to not only save money but to be more mindful of the stuff we have was definitely refreshing, and it was clear cheering each other on was one of the best parts of it. I started partaking in the challenge, trying to get through two lipsticks, my beloved e.l.f. brow kit, and a NYX concealer. I finished all of them but one, and it has taught me about the real added value of things we put on our face everyday. It also reminded of why I bought each of these products in the first place.
Now I am here to document another hopefully successful attempt at "shopping my stash" and finishing what I own.
1. Milani Baked Blush in Luminoso. I have had this for a very long time and I am more than halfway through, so it makes sense to bring it in to the challenge. I absolutely love this shade of blush, it is just gorgeous.
2. Clarins Instant Concealer. I got this last year for my graduation makeup and it is good for undereye concealing but I think at one point the bottle got a little bit too warm and now it seems inflated and liquid oozes out every time I open it. The quality is the same, I just want to move on from it.
3. MAC Studio Fix Powder Foundation. I got this only last November and it has gotten quite a lot of action. I like the coverage and finish but oil-control is still not the best.
4. Sumita Beauty Kala Color Intense Pencil. I got this in a subscription box some time ago and like it a lot for the staying power and the pigmentation. Looking forward to finally finish it!
5. Tarte LipSurgence Skintuitive Lip Tint. This was part of a kit I got as a birthday present and I like to wear this for everyday because I like the feel and it keeps my lips moisturized. Not a huge fan of the color.
I'll be checking in next month to see how I've done!
- Linda
But not all of us are famous bloggers or jet-setting makeup artists. Some of us end with a huge selection of beauty products--lots of them used maybe twice, a few tucked away in boxes because of their sheer cuteness and only a few staples that we use every single day. About a year ago I found myself in that place, overflowing with lipstick that I seldom wore and eye shadow that was only used on special occasions. I realized it was all too much, and decided to take action. I started by giving away the items I realized could no longer be a part of my kit or else would go rancid. My sister, cousins and roommates got the better end of the deal here. I had three purges throughout the year, my collection was reduced to a quarter of what it once was.
Then, I discovered tags like #projectpan and #projectfinishit where people were determined to use the makeup they already own instead of going starry eyed and throwing money at whatever was new at the moment. The collective effort to not only save money but to be more mindful of the stuff we have was definitely refreshing, and it was clear cheering each other on was one of the best parts of it. I started partaking in the challenge, trying to get through two lipsticks, my beloved e.l.f. brow kit, and a NYX concealer. I finished all of them but one, and it has taught me about the real added value of things we put on our face everyday. It also reminded of why I bought each of these products in the first place.
Now I am here to document another hopefully successful attempt at "shopping my stash" and finishing what I own.
1. Milani Baked Blush in Luminoso. I have had this for a very long time and I am more than halfway through, so it makes sense to bring it in to the challenge. I absolutely love this shade of blush, it is just gorgeous.
2. Clarins Instant Concealer. I got this last year for my graduation makeup and it is good for undereye concealing but I think at one point the bottle got a little bit too warm and now it seems inflated and liquid oozes out every time I open it. The quality is the same, I just want to move on from it.
3. MAC Studio Fix Powder Foundation. I got this only last November and it has gotten quite a lot of action. I like the coverage and finish but oil-control is still not the best.
4. Sumita Beauty Kala Color Intense Pencil. I got this in a subscription box some time ago and like it a lot for the staying power and the pigmentation. Looking forward to finally finish it!
5. Tarte LipSurgence Skintuitive Lip Tint. This was part of a kit I got as a birthday present and I like to wear this for everyday because I like the feel and it keeps my lips moisturized. Not a huge fan of the color.
I'll be checking in next month to see how I've done!
- Linda
- 10:30 AM
- 0 Comments

